|
DAY ONE: Sunday, November 21, 2004 |
|
07:00–09:30 |
Breakfast,
Registration and Signup for Workshops |
09:30–10:30 |
Opening
Ceremony: Official Welcome with Mayor of Nanjing and
Chairman Ho |
|
10:30–11:30 |
Executive Hot Seat Panel: The Power of Marketing |
|
11:30–12:00 |
Break:
Tea, Coffee and Snacks Served |
|
12:00–14:30 |
Let's Make A Deal
(Lunch Provided at 12:45) |
14:30–17:30 |
SIMULTANEOUS
INTERACTIVE WORKSHOPS |
|
14:30–16:00 |
Success
Stories (Brazil, China, Australia, Malaysia, Tanzania) |
|
Global Media Reach |
|
How to Measure Performance |
|
16:00–17:30 |
Destination
China: The Wealth of Inbound Tourism |
| The
Pull of Culture and Heritage |
|
17:30–18:30 |
Let's
Make A Deal |
|
19:00–22:00 |
Welcome
Dinner: Nanjing People's Government Banquet |
| DAY
TWO: Monday, November 22, 2004 |
|
07:00–09:00 |
Breakfast,
Registration & Signup for Workshops |
| 09:00–11:00 |
Executive
Hot Seat Panel: Global Expectations : Challenges and
Opportunities in Inbound and Outbound Tourism |
|
11:00–11:30 |
Break:
Tea, Coffee and Snacks Served |
|
11:30–12:30 |
Let's
Make A Deal |
|
12:30–14:30 |
Lunch
Provided – Let's Make a Deal Continues |
14:30–17:30 |
SIMULTANEOUS
INTERACTIVE WORKSHOPS |
| 14:30–16:00 |
The
Drive of Outbound Tourism |
| Eco-friendly
Tourism and Management: Friends or Foes? |
| Tapping
the Insurance Gap |
| 16:00–17:30 |
Hospitality:
The Pulse of a Destination |
| Future
Trends in Tourism Marketing |
|
Distribution Panel |
|
17:30–18:30 |
Let's
Make A Deal |
|
19:00–22:00 |
Fuzi
Temple Banquet |
|
DAY
THREE: Tuesday, November 23, 2004 |
|
07:00–08:30 |
Breakfast,
Networking and Business to Business Meetings |
|
09:00–10:30 |
Executive
Hot Seat Panel: Make it Work: Marketing of Services
Requires Service Oriented Attitudes |
|
10:30–11:00 |
Break:
Tea, Coffee and Snacks Served |
|
11:00–12:30 |
Ministers’
Panel: Responding to Demand |
|
12:30–13:00 |
Closing Ceremony |
|
13:00–14:00 |
Lunch
Provided |
|
14:00–18:30 |
Nanjing City Tours |
|
19:00–23:00 |
Gala
Dinner and Cultural Evening: Presentation of WTMS Awards and
Recognition |
|
|
