These sessions provide an effective and engaging format that was first tried at the WTTC Global Summit in Doha, Qatar in May 2004, moderated by luminaries such as Mr. Nic Gowing, Presenter at BBC World:

Participants will have first hand opportunity to interact with the leading global executives in the ‘hot-seat’. These Round Table sessions will provide an engaging foundation for the Summit’s subsequent interactive workshops by presenting facts, arguments and statistics on the global tourism industry. They will draw together some of the region’s and the world’s most acclaimed thinkers and doers to present and discuss specific tourism marketing issues facing the industry.

Each session will feature three to four presenters who are experts in the subject matter and several commentators who will reflect on issues raised by the presenters and discuss forthcoming concerns by engaging all attendees. They are scheduled in coordination with workshop schedules so that all participants can attend.

1) The Power of Marketing: Tourism Marketing is Vital – The rising importance of strategic leadership in global tourism marketing (Sunday, November 21at 9:00 a.m.);

2) Global Expectations: Challenges and opportunities in inbound vs. outbound tourism (Monday, November 22 at 9:00 a.m.);

3) Make it Work: Marketing of services requires service oriented attitudes (Tuesday, November 23 at 9:00 a.m.);

4) Ministers’ Panel: Responding to Demand (Tuesday, November 23 at 2:00 p.m.).